Today, Tes talks with Ilina Ewen. Ilina has been called many things. She is a writer, marketing and brand strategist, communicator, advocate, and ally for equity and representation. With over 25 years of marketing and communications experience in the corporate, government, and non-profit sectors, Ilina specializes in translating consumer insights into profitable ideas.
In 2003, Ilina started her own consulting firm helping clients identify their brand and create effective communications and marketing strategies. In addition to her firm, she has worked as a communications and brand strategist, Chief of Staff to the former First Lady of North Carolina, and Communications Director for several organizations. Ilina currently serves as the Director of Corporate Social Responsibility at Samet, a commercial construction management company in the Southeastern United States.
Working Mothers Magazine named Ilina one of the top working mom bloggers in America. She uses her voice literally and figuratively as a public speaker and writer and has been known as an “accidental activist” who dedicates her time and talent to advocate for myriad issues. Specifically, she works towards social justice, community building, child and family resources, and women’s rights.
Before the COVID-19 pandemic, Ilina loved to travel. Nowadays her spare time is spent watching mindless, guilty pleasure TV shows or reading. Yet no matter the climate, Ilina is driven by food. She loves to cook, eat, travel, and read all things food-related. She has two teenage sons and has been married for 21 years.