Isabella “Bella” Hughes is a repeat founder, mentor, and angel investor with experience spanning the arts, entrepreneurship, and emerging CPG. Born and raised in Honolulu, she splits her time between Austin and Hilo. Currently, she’s the chief revenue officer and co-founder of Better Sour, a globally inspired sour candy brand founded with her lifelong best friend. She also co-founded Hawaiʻi Contemporary and Shaka Tea, and most recently was honored by Inc. Magazine as one of 2025’s Female Founders 500.
Social:
IG: @eatbettersour